How Is the Image of Darkness Used and Developed Throughout...

In Shakespeare’s play ‘Macbeth’, the image of darkness is used and developed throughout for many dramatic purposes. The tragic play is set in Scotland in the 11th Century and highlights the key idea of darkness. In Elizabethan England, night air was said to be impure and it was the air in which evils were most free since it was not purged by the sunshine. Shakespeare uses the dark imagery to create a mysterious and gloomy atmosphere. It also manipulates the audience’s emotions by evoking an emotional response. Furthermore, it is used to develop the characters and show how they change. There are many reasons for the repeated motif as it is a very powerful metaphor. The darkness imagery in Macbeth contributes to its ominous and†¦show more content†¦Further in the play when Lady Macbeth descends into madness, she insists on always having a candle or, light about her as if the light might protect her against the evil forces. These worlds all create images which allow the audience to picture the scene. Along with emotive words to evoke emotion, they also help to develop the characters. Darkness develops the characters and this can be seen throughout their actions. Macbeths first encounter with the witches involves them releasing the darkness within him. They prompt his ambition to be king. Banquo calls the weird sisters instruments of darkness, but Macbeth still decides to take their advice and therefore, also their darkness. They plant the thought in him that he could be king if Duncan died. Over the next few acts, thunder stirs up the evil released. Like the witches, Lady Macbeth also has a role in releasing the dark ambitions of Macbeth. Macbeth is very reluctant to react on his instincts to kill Duncan. Lady Macbeth is able to eventually convince him to commit the act. Macbeth soon slips into madness after killing Duncan and cannot sleep. He hears â€Å"Macbeth does murder sleep...therefore Cawdor shall sleep no more;Show MoreRelatedMacbeth, By William Shakespeare1802 Words   |  8 Pagesimagine the importance of an image upon a play such as Macbeth. In any literary work, it is extremely important that the author can effectively manipulate a reader s feelings towards a character. In Macbeth, that feat is accomplished magnificently by Shakespeare. Through his skillful use of imagery, Shakespeare shows us a deeper look into the true character of Macbeth. Though imagery is widespread throughout Macbeth, it is most dominant in clothing imagery, light and darkness imagery, and blood imageryRead MoreMacbeth Dreams Visions and Hallucinations Rereading2477 Words   |  10 PagesThe influence of Dreams, Visions and Hallucinations in Macbeth and other Literary Texts â€Å"The realities of the world affected me as visions, and as visions only, while the wild ideas of the land of dreams became, in turn,—not the material of my every-day existence--but in very deed that existence utterly and solely in itself.† ---- Edgar Allan Poe Uncanny encounters with visions and hallucinations blur the presumed constraints of time and space. The ‘phantasms’ or sensory impressionsRead MoreExpo5600 Words   |  23 PagesMacbeth: Easy Questions, Difficult Answers DERICK MARSH Macbeth is not an obscure play. The course of the action, unlike that of Hamlet, can easily be summarized. Most readers and audiences can come to some general agreement on what the play is about, provided that they can offer answers to the two major questions of understanding that the play poses. These answers, it need hardly be said, cannot be precise and absolute, since Shakespeare s plays, like life, never allow us the delusion of perfectRead MoreWilliam Shakespeare s The Ghost 2757 Words   |  12 PagesOn the other hand, Gertrude is also used as a tool to achieve revenge. She has been manoeuvred by Claudius into actions which will aid his cause. However, some may may argue that the extent of Gertrude’s innocence is questionable. Is she simply a blameless victim seeking dependence upon a authoritative leader or is she a malicious woman hungry for power and capable of murder? The answer is somewhat unequivocal because we can never find any conclusive textual references. I n the Ghost’s encounter withRead MoreWho Goes with Fergus11452 Words   |  46 Pagespole.† The soul seems to be talking about the contemplation of eternity. On the other hand, the poem itself seems to imply that the soul’s goal is so vague as to be virtually unknowable. â€Å"Thought,† as represented by the tower, cannot distinguish â€Å"darkness from the soul.† In a later poem Yeats says the tower is â€Å"half dead at the top.† If we see the tower as an individual, as a source of knowledge, this would seem to imply that there is no more original thought there. If, on the other hand, we see theRead MoreAmerican Literature11652 Words   |  47 Pagespamphlets travel writing highly ornate writing style fiction employs generic plots and characters fiction often tells the story of how an innocent young woman is tested by a seductive male Effect: ï‚ · ï‚ · ï‚ · ï‚ · patriotism grows instills pride creates common agreement about issues shows differences between Americans and Europeans Historical Context: ï‚ · ï‚ · tells readers how to interpret what they are reading to encourage Revolutionary War support instructive in values American Renaissance/Romanticism

Zebra Paradise Free Essays

Zebra Paradise Think of your favorite place to be in your house. Where and why is it your favorite? The place I like to spend the most time in is my bedroom. It is where I go to study, watch television, and sleep. We will write a custom essay sample on Zebra Paradise or any similar topic only for you Order Now It is my favorite room because of the cozy atmosphere that I feel every time I step foot through the door. Not only is it a place to relax, but it is so much more. My room is a part of my personality, but most importantly, the place I grew up. In this descriptive essay, I will describe the basic things in my room, such as the color of my walls, bed, nightstand, dresser, and fan. I will depict the details of my closet and a few items that occupy the inside of it and tell about my television, my window, and everything surrounding them. When someone first steps foot into my room, he/she is usually captured by my bright colored walls. They are as pink as cotton candy, while only one wall is a shade darker than the other three. The door of my room is super white with a grey doorknob, which my sister claims to have â€Å"accidentally† broken the lock to. My queen size bed is located about four feet from my door, and it takes up most of the area. The frame is made out of black metal. My comforter accents my bed with black, white, and hot pink stripes. Two of my favorite animal prints are patterns that resemble a zebra and a leopard, which happens to be the design of my bedspread. I have silky, black sheets and a total of six pillows. They are soft and fluffy and never fail to provide me with a good night’s sleep. Right beside my bed, there is a black nightstand with a few of my belongings sitting on top of it, such as my pink alarm clock, a clear lamp, and my black remote. A white fan hangs from my ceiling that adds a very clean and sophisticated look to my room. My garbage can sits beside the door to the left, patiently waiting to collect trash. It is small, black, and filled with countless water bottles. Near my garbage can is my silver dresser where I keep my never-ending collection of shorts and T-shirts. The top of my dresser is cluttered with certain nicknacks that I use throughout the day, such as my wallet, perfume, fingernail polish, a jewelry box, picture frames, and sunglasses. I have three separate outlets scattered throughout my room. There is one beside my dresser, under my window, and behind my bed, which are all cream colored. The wooden floor right beneath my dresser is where I keep my preferred shoes. Paired side by side are my Sperries, neon yellow Nike’s, pink Shox, and my white cheerleading shoes. The focal point on the next wall is a double white closet. My Vera Bradley lanyard hangs from one knob, and on the other knob is a rosary. A red medal that I recently won for placing second at a powerlifting meet hangs next to it. Directly in front of my closet lies a stylish zebra rug which compliments my bedspread. My closet is not walk-in, so if someone were to open it, he/she would notice my winter clothes and school uniforms organized at the top. My casual and dressy clothing hang on the bottom rack. On the floor beneath my clothes is where my shoes are kept. I attempt to stand them upward on a shoe rack, but most of them do not fit. I own boots, heels, wedges, sandals, tennis shoes, slippers, and flip-flops. The other half of my closet is crowded with jackets, swimwear, photo albums, blankets, and other useless junk that I continue to hoard for no reason. In the corner of another wall sits a black 32† Samsung television, housed on top of a wooden rolling cart that belonged to my grandfather. In the inside compartment of the rolling cart is a pack of index cards, an extra iPhone charger, and an iHome speaker. Behind my television is an enormous sketch pad and a poster that I drew for cheerleading camp during the summer of 2012. It reads, â€Å"Geaux Mustangs† with a red and black megaphone. My window is located on the same wall as my television. It is a single window with white blinds and a valence that identically matches my bedspread. If someone were to peer out of my window, he/she would immediately notice my dad’s gigantic offshore fishing boat. It is easy to hear rain falling at night or birds chirping in the morning because of the window. One would also view two conjoined cages outside where my sister and I keep our pet rabbits. I hope it is now possible to vividly visualize every inch of my room. The nickname of it is â€Å"zebra paradise† because I am obsessed with that type of animal print. Nearly all of my belongings are black and pink with zebra print. It does not matter what my room looks like because the memories that were captured inside of it will last a lifetime. My room is special to me because it is my own personal escape, or paradise. It is very important for everyone to have a place they feel comfortable and safe in. I would not trade in my room for the world. How to cite Zebra Paradise, Essay examples

Marketing Mix for Comparison of Woolworths - myassignmenthelp

Question: Discuss about theMarketing Mix for Comparison of Woolworth. Answer: Comparison of Aldi and Woolworths marketing mix strategy Marketing mix refers to the action and tactics that can be used after manufacturing the product to the point that it is delivered to the customers. The 4p strategy is known to be the product, place, price, promotion strategies that is done after the segmenting targeting positioning of their products or services. The following is the detailed discussion of the product mix of two supermarkets of Woolworths and Aldi (Wilson and Gilligan 2012). Product Woolworths are focused in offering quality and accessibility of their product. Healthy and wholesome products are sold in the supermarket. In addition, Woolworths gives products according their customers needs. They also offer their in-house branded products, which are considered to be of their customers perceives quality. The success of this product strategy depends upon the delivery performance of the company (Armstrong et al. 2015). This element of marketing is most important part of market mix strategy. The quality assurance system of Woolworths ensures the great value in their products as well as the limited service they given. In addition, Woolworths dynamic capability in innovation is what gives them a strategic advantage in the competitive positioning. On the other hand, Aldi also offers its own branded products but their target segment of customers consists of lower income group than Woolworths customers. Aldi in-house products also maintain quality. Their products offerings are also have significant association with season. Aldi offers various products that are of good quality and cheaper in comparison, which attracts large customer groups (Wilson and Gilligan 2012). Price Price refers to the value of the customers spending. The cost of production is the factor that needs to be considered. Pricing strategies for Woolworths is very dynamic in nature and changes with economic determinants, which change periodically. The promotional sale and offers and discounts are in pricing offers people in their products purchase attracts the customers. The discount and coupons help in widening the customers base of their company (Armstrong et al. 2015). The innovation in pricing strategies adopted by the customers also helps in attracting the customers. The retention strategy can also be developed by the value that they offer on their pricing. The discount offers are helpful in attracting customers and in retaining the customers. However, Woolworths believes in not only in pricing strategy, that attracts customers, the quality always matters. On the other hand, Aldi is known to offer cheaper price in products. They also go by the unit pricing strategy. The combination of penetration pricing, competitive pricing and psychological pricing strategy is also applied in Aldi. The low profit margin on the non-food items that the company sells is very attractive for people in Australia (Shank and Lyberger 2014). Place Woolworths have many convenient stores located on the areas and accessible to customers. Accessibility of the products is what this element of marketing mix strategies works on. Choosing a strategic location is what makes the place factor works more properly (Shank and Lyberger 2014). Woolworths online accessibility gives it more strategic advantage for convenience to the customers. Though the retail segments always takes into consideration the strategic advantage of any location, the minimisation of waste at the time of transportation of goods must be kept in mind. Woolworths is one among the competitor is global retail that does take this factor into account. On the other hand, the Aldi keeps its stores layout simple for customers. Easier availability for their customers to purchase discounts based on the transportation. Online website of Aldi is quite popular and also the convenient mobile app is available for their customers (Grant 2016). Promotion The promotional activities of products are dependent upon the visibility of the company. To make the promotional strategy is to make people aware of their products. Different consumer schemes and loyalty programs can do it. Woolworths strategy of promotional activity is media based advertisements. Billboard advertising in an area that are reasonably more popular than the other are also communicated to the target market (Grant 2016). This communication medium is known to be more effective than others are. Different product catalogue are also given to the stores, which are point of sale for the company. On the other hand, being working on lower profit margin, Aldi takes into account different public relational method of advertising their product. Social media marketing is also done for Aldi increase in communication with their customers for effective marketing strategies (Helm and Gritsch 2014). The printed catalogue, magazine, and television is also used for promotional activities for effective marketing communication. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428. Shank, M.D. and Lyberger, M.R., 2014.Sports marketing: A strategic perspective. Routledge. Proctor, T., 2014.Strategic marketing: an introduction. Routledge.